If you are doing online business then you should be very careful while taking order from your customers as there
sometimes happen the case of fraud. Although the chances are very less because every provider offer some
facilities for avoiding fraud but as the methods are developing to avoid fraud the new tricks are also developed
by some fraud doing persons. But you have to keep an eye on those fraudulent as to provide good customer service
and to improve your name in the hosting industry as a reliable provider.
Here you will approach towards some methods that you can prefer as to avoid fraud done online while giving order.
How to Check Fraud Orders:
If you have a sale site that is if you are selling some items on the site and you have provided the facility to
your customer to purchase the item online and if he has done some order and you are over viewing the order and
now some new customer is doing order of some x$ then you can confirm that he is doing order from a stolen credit
card. And due to this you may face the chargeback and also non reliability problem from your merchant account
institution. And if these charge backs hit you a lot then your merchant account may get cancelled or finished
from the provided institution. So always screen your purchase orders to avoid credit card fraud issue.
If Billing Address And IP Location Doesn't Match:
Always check and match the customer's address with the IP location of the order as to avoid risk. If the address
of the customer and the IP location of order match with each other then there is no risk, but if it does not
match then it is danger signal. Try to apply AVS i.e. address verification characteristic of your merchant
account. This AVS will automatically check the credit card payment and verify the customer address. But with this
feature also try to check the IP location and the customer address so as to maintain accuracy.
Email verification:
To avoid fraud done by customer you can also verify the email address of the customer. This is because free
email accounts are used for fraud orders. But with this situation some people prefer and use free email accounts
as to have foo network email for improved accessibility. And as a web host you must be clever to realize that how
any customer can place the order through email if his server is down. And whit the increasing fraud cases many
host refuse to sell the product if the order is coming via email. Email is not only used for fraud orders but it
can puzzle you also.
Amount of Order:
You should also be careful for high amount orders. You might not know that fraud orders are often placed of very
heavy amount. This is to confuse you as may think that the person is paying for six months or for one year order.
The credit cards which are stolen are used to for purchasing heavy amount orders as the thief knows that the card
will be cancelled and he hopes that it will not take time and he can use it for other illegal doings.
Format of the Order:
You can also catch the frauds if you keep an eye on the format of the order. Just look at the name of the
customer and the address of the customer is in correct format or not. This is because the customers who place
fraud orders often do not write their name and address in the correct font or writing. Writing is important
because they can write their name and address in the capital form or all in the lower form. Any real customer
will prefer to write his name in the capital letters and his address in the lower format.
Winding up:
Frauds can be with any one but the smart host will always keep the eye on the orders coming. Although frauds can
be removed absolutely but you can avoid the risk to much extent through good checking measures. And if you avoid
maximum risk then it is good for you as you can become a reliable host and your customers will keep full faith
and trust on you.
Author : Ravi Gupta is a PR officer at Cheap Web Hosting, a company that provides Cheap web hosting, domain registration and
web promotion services.